Macy’s Launches a Review of Its $500 Million U.S. Media Business

Retail giant Macy’s recently issued an RFI for its U.S. media planning and buying business, a spokesperson confirmed today. “Macy’s is conducting a review of its media account currently handled by Carat as part of normal practice to review agencies after five years,” the representative said. Joanne Davis Consulting is managing the review, according to… Read More

No Comments

Sorry, the comment form is closed at this time.