OUR LEADERSHIP

Ms. Koester is a Co-CEO, Co-Founder, and Managing Partner of Dragon Horse Agency, launching it in 2016 with Co-Founder P. Blake Renda. Ms. Koester is also the Co-Founder of Dragon Horse Publishing, launched in 2018, and a lifestyle retail company, Moxie Creed, established in 2016.

Julie has been a professional researcher and copywriter for over 20 years. As a former professor of psychology, she brings Dragon Horse an extraordinary understanding of how people think and how to meet their needs best.

Julie has spent 15 years in retail as an owner/operator and as a consultant to emerging companies helping them meet the needs of their clients from a physical layout vantage, inventory selection, and client communication strategies.

Following the successful launch and sale of her unique retail store, Julie became the Founding Board Chair for what would become the Golisano Children's Museum of Naples – C’mon. During her 11-year tenure, the most important job was communicating their message successfully. She directed its multi-year capital campaign to raise $30 million, overseeing all marketing associated with fundraising along with the museum’s eventual launch.

Julie is the creator and co-host of a weekly lifestyle radio show, “Life with Moxie,” and a weekly lifestyle columnist for an international web-based news site.

Julie has been featured in Gulfshore Business Magazine, Gulfshore Life, Enterprising Women, and other publications. Julie is also a frequent speaker.

Mr. Renda is a Co-CEO, Co-Founder, and Managing Partner of Dragon Horse Agency, conceptualizing the agency in 2015 and launching it in 2016 with Co-Founder Julie W. Koester.

Blake is also the Co-Founder of Dragon Horse Publishing, launched in 2018, and a lifestyle retail company, Moxie Creed, established in 2016. Blake is the Board Member of The Collier County 100 Club and the Advisory Board Member of Lorenzo Walker Tech. College of Digital.

Dragon Horse is the recipient of several commerce and industry awards, including “Best Ad Agency” from Gulfshore Business Magazine and “Top Digital Agency in the USA,” as well as Go Global ITC, Telly, NYX, MUSE, Aurora, Clutch, Expertise Award winners for excellence, Cannes LIONS nominee, and other.

Blake has been recognized as a Distinguished Entrepreneur Finalist by the SBDC of Florida and The Greater Fort Myers Chamber and a Best of the Buy-Side top institutional investor by Institutional Investor Magazine and has won several commerce and industry awards.

As COO & EVP of Bus. Dev, with this retail company, was awarded several Excellence in Industry Awards from 2011-2015 from The Greater Naples Chamber of Commerce in 2011, 2013, and 2014, The Venture Award from the Key West Chamber, and was also awarded Florida Retailer of The Year by The Florida Retail Federation in 2015.

In addition, Mr. Renda was a vital part of the multi-Emmy award-winning production team for the nationally syndicated sports variety television show “Roggin’s Heroes” and NBC Sports’ “Sports Bowl.” Blake has also been the creator and co-host of the successful weekly active lifestyle radio show “The Soap Dish” and “Life with Moxie.”

Blake has been featured in Gulfshore Business Magazine, Worth, The Institutional Investor Magazine, The Wall Street Transcript, Voyage LA, Canvas Rebel, and other publications. Blake is also a frequent speaker.